Digital Marketing With Dave Blog Site

What Is Schema Markup and Why Does Google Care About It?

by: Dave AldenPublished on: 19/04/2026

Schema markup is invisible code that tells Google exactly who you are and what you do. Most SW Ontario small business websites don't have it — and it's costing them rankings. Here's what it is, why it matters, and how to check if your site has it.

Local SEO
What Is Schema Markup and Why Does Google Care About It?

SEO vs Paid Ads: What's the Best Bet For Your Ontario Business

by: Dave AldenPublished on: 12/04/2026

Tried paid ads and watched the budget disappear? Here's an honest comparison of local SEO vs paid advertising for small businesses in SW Ontario — and why one builds lasting value while the other stops the moment you stop paying.

Local SEO
SEO vs Paid Ads: What's the Best Bet For Your Ontario Business

Why Isn't My Business Showing Up on Google Maps?

by: Dave AldenPublished on: 27/03/2026

Not showing up on Google Maps? There are 7 specific reasons this happens to small businesses in SW Ontario from unclaimed profiles to missing reviews. Here's how to fix each one and start getting found.

Local SEO
Why Isn't My Business Showing Up on Google Maps?

How Much Does Digital Marketing Cost in Ontario?

by: Dave AldenPublished on: 26/03/2026

Most SW Ontario small businesses are invisible on Google and don't know why. This blog breaks down local SEO, GBP optimization, and digital marketing in plain language — no jargon, no runaround, just what works.

Local SEO
How Much Does Digital Marketing Cost in Ontario?